What makes a backlink "Good"?

 Today, We are going to talk about the attributes that make a backlink good or high quality

as I said in the last lesson, not all backlinks are created equal, for example, if you spammer forums with links to your site, those wouldn't and shouldn't hold more weight than let's say a link from The New York Times.

otherwise, backlinks would just be a game of quantity and Google's search results would reward the biggest spammers.

Fortunately ranking on google doesn't work that way and quality backlinks are still a prominent ranking signal,

so with that said, let's talk about 5 attributes that make a backlink "Good"

The First Attribute is Relevance
imagine this for a second

You Are Going to visit Greece for the first time next month and you need recommendations

For Places Worth Going to

Now, you have a friend that has lived in Greece for their entire life and obviously knows every nook and cranny

you also have a friend in the US who hates traveling and has never been outside of the states

who's opinion would you hold higher ?

Obviously your Greek friend

in the same way, links from a website about travel or Greece would hold more weight than links from sites about technology or marketing because they are more topically relevant and authoritative.

For Example, you will see that this page is ranking #1 for the query "How to devein Shrimp".

if we look at their backlinks and also filter by one link per domain, we can see their backlinks from different websites.

Now, if you don't have an ahrefs account, then you can still see backlinks pointing at pages using our free backlink checker tool,

which I will leave a link to in the description.

Going back to the backlinks report, you will see this page from wikihow which is called "3 ways to peel and devein shrimp" so the link on a very relevant page.

Scroling down a bit, you will see this link from a page called "Shrimp with garlic sauce" which again is relevant at the page level, but you can also see that it's relevant at the domain level too just by looking at their domain name : slimpalate.com

both of these links are great from a relevance standpoint, whereas a link like this one is not, very relevant at all

the page is about firefox 3.5, which is a web browser.

it comes from a site about video games and computer hardware.

So an ideal link would be contextually placed within the body of the content where someone is quite literally recommending or referencing you.

Alright, the next attribute of good quality link is authoritativeness.

if you are unfamiliar with "Authority" in the context of backlinks, it basically represents the so-calle "Link Power" a web page has.

and this relates to how Google's PageRank Work.

How Google's PageRank Work.

as we discussed before, both the quantity and the quality of links matter.

so the more quality links a page get, the more PageRank it earns.

and the more PageRank it has, the more authority it can pass to other pages through hyperlinks.

For example, let's say that page C has two links: one from page A and one from page B.

Page A is stronger than page B, and also has fewer outgoing link. feed this information into the page rank algorithms, and you get PageRank of page C.

Now, this obviously a simplified version of how PageRank Works, but the key point here is that getting links from high-authority pages will likely have the greatest impact on your ranking

now, while google doesn't provide page rank or website authority scores, we have two matrices at ahrefs that try to quantify it.

What is Domain rating ?

Domain rating is our website authority metric and it represents the overall strength of a website's backlink profile .

and USR rating is our page-level authority metric, which represents the overall strength of a page's backlink profile and you will find both of these metrics throughout most of our tools, giving you insights on referring pages.

Now, we have covered two very important parts of good quality backlinks, but what we have not talked about yet is the actual link it self

so let's break down the anatomy of hyperlink and talk about how the different parts relate to SEO

 

To Get Startet, go to SeoMediaStuido and Learn More

Here's what a link looks like to your website visitors, and if we look at HTML code, then it would look like this

To Get Startet, go to <a href:" https://SeoMediaStuido.com" rel="nofollow">
SeoMediaStuido</a> and Learn More

Now, there are 3 basic parts to a link that matter in SEO
The Destination URL,
Anchor Text,
amd the "Rel" Attribute or Lack of one.

What is The Destination URL ?

The Destination URL is simply the URL the Person will visit when the link is clicked.

The Second Part of a Link is the anchor text.

What is The Anchor Text ?

The Anchor text is the clickable word, phrase, or image attached to the link.

So in our example, site Explorer is the anchor text, which is the name of our competitor analysis tool.

How Google uses anchor text ?

Google uses anchor text to better understand what a page is about and what terms it should rank for.

but building lots of links with keyword-rich anchors is an example of a link scheme.

and may result in a google penalty as it looks unnatural.

For example, if you had a post on the best golf balss and had a hundred links pointing to it, where the anchor text were all "Best Golf Balls", then it would look and be quite unnatural.

People often use anchors such as the company's brand name, the title of the page, the URL, or phrases like "Click here"

and here's some proof see varying anchor like "ahrefs", "old studies", "ahrefs study","research", and even specific stats like "12.3% of search queries" and "99,58" and so on.

in fact, there are only 16 websites that have linked to us using the anchor text "Fatured Snippet"

with most earned links you have very little or no control over the anchor text, so over-optimization is not something you really need to worry about.

and the last part of the link we will talk about is the link we will talk about is the "rel" attribute.

Some links contain a "rel" attribute, which is intended to tell crawlers about relationship, Some Links contain a 'rel" attribute, which is intended to tell crawlers about the relationship, between the linking page and the linked page.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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